This page explains how Viacom International Inc. (and its brands, including MTV, Comedy Central, Paramount Networks, VH1, SnowGlobe, VidCon, Awesomeness, CMT, TVLand, Logo, and Bellator), Spike Cable Networks Inc., BET Holdings LLC, and their controlled subsidiaries (collectively "Viacom", "we", "us", or "our") uses certain key third-party partners in connection with websites, mobile and online applications or other products and services of our brands (collectively, the "Services"), including partners that provide online behavioral advertising, sometimes called personalized advertising or tailored advertising, and your choices regarding the use of your information. For purposes of clarity, the information on this page does not apply Pluto Inc. or Paramount Pictures Corp. or their websites, mobile and only applications or other products or services.

For more information on the data we collect and how it is used, please visit the privacy policy for the applicable Service (e.g.,

Viacom does not conduct online behavioral advertising on any Services (or portions thereof) that are directed to children as defined under COPPA or where Viacom has actual knowledge that a user is under 13 years of age.

First Party Advertisements: We work with third parties that may collect and use information about your visits to and use of Services and non-affiliated websites and applications in order to provide online behavioral advertising to you. For example, we work with third party data management platforms (DMPs) to collect data and information about your use of our sites so that we may customize advertising and content provided to you when viewing our Services. In addition, we use ad servers (Ad Servers) to serve such online behavioral advertising to you. We also work with certain third parties to use data collected on or through the Services or third party services to provide online behavioral advertising on third party platforms or on other devices (Remarketing).

Analytics: We work with third parties that collect and use information about your visits to and use of the Services for analytics purposes to better understand how users interact with our services and for troubleshooting and maintenance of our Services (Analytics Providers).

Third Party Advertisements: We work with third parties that may permit non-affiliated entities to deliver online behavioral advertising to you, including supply-side platforms (SSPs).

Opt-Out: To opt-out, you can visit the privacy policy page of the third party services listed below and follow any instructions listed therein.

Websites: In addition to the foregoing, some third parties in the categories listed above participate in the Digital Advertising Alliance's Self-Regulatory Program (the "Program"), including its Self-Regulatory Principles for Online Behavioral Advertising and the Application of the Self-Regulatory Principles to the Mobile Environment, which enables users to make choices about the use of their information for ad targeting. To opt out of website online behavioral advertising by Viacom on desktop and mobile websites, please go to and opt out of online behavioral advertising. Mobile and Over-the-Top Applications: Please note that the choices described above may not apply to data collected, used, or transferred from mobile or over-the-top (such as Roku) applications. Your mobile or over-the-top devices may offer settings that enable you to make choices about the collection, use, or transfer of mobile app or over-the-top information for online behavioral advertising (for example, Apple iOS' Advertising ID, Google Android's Advertising ID and the Roku Identifiers for Advertisers). For more information, see, and the settings menu of your Roku device (for example, section on opting out of interest-based or personalized ads where cookie technology may not be available).
In addition to the choices you have through settings offered by your mobile or over-the-top devices, to opt out of online behavioral advertising using mobile app data by Viacom, mobile app users should also download through the applicable app store one of the following mobile applications and opt out of online behavioral advertising by the third party services listed below: iOS AppChoices mobile application
Android AppChoices mobile application
Amazon AppChoice mobile application
Since not all of the partners we use will be available in AppChoices, you should exercise your choices using both mobile device settings and AppChoices. Precise Location Information: If you allow our or our partners' apps to collect precise location information from your mobile devices, Viacom may collect and use the location of your device consistent with the privacy policies of the Viacom Properties, and this information may be shared with or collected by third parties. You can withdraw consent for our collection, use, and transfer of this precise location information by adjusting the location settings on your device. For more information on how to use these tools, please review your device settings.

Services: The following is a non-exclusive list of the third parties that we use on our Services:

Adobe (Analytics)
Adpredictive (Remarketing)
Facebook (Remarketing)
FreeWheel (Ad Server/SSP)
Google Ad Manager (Ad Server/SSP)
Index Exchange (SSP)
OpenX (SSP)
Linkedin (Remarketing)
Moat (Analytics)
MParticle (Remarketing) (Remarketing)
New Relic (Analytics) (Analytics)
Qualtrics (Analytics)
Rubicon (SSP) (DMP)
SpotX (SSP)
Tapad (Remarketing)
TrustX (SSP)
Twitter (Remarketing)
White Ops (Analytics)

Nielsen: The video player on Services may feature Nielsen's proprietary measurement software which will collect and use certain video viewing metrics and other information, in accordance with Nielsen's digital measurement privacy policy. For more information about Nielsen's measurement software, see and see the "Choices" section of that digital measurement privacy policy to learn about your choices with respect to Nielsen's measurement, including your opt-out options if you do not wish to participate in such measurement and the scope of any opt-out options.
* * *

Last updated: December 27, 2019