Anyone who has seen the show knows the premise from its unforgettable theme song.
Poor hillbilly Jed Clampett and his faithful dog, Duke, are out hunting for some
food, and unearth an oil gusher with a gun shot. Next thing you know, the OK Oil
Company has purchased the Bug Tussle property from the Clampetts for 25 million
dollars. Jed's worldly cousin Pearl convinces the widower to move his family to
the land of swimming pools and movie stars, Beverly Hills, California. So, Jed,
his daughter Elly May, his mother-in-law "Granny" and his nephew Jethro pack up
their belongings and drive their rickety flatbed truck to the West Coast.
Always rich in the absurd, The Beverly Hillbillies was chock full of lowbrow
but hilarious situations. As sitcom humor would have it, Jed and his brood move
next door to the greedy banker, Milburn Drysdale, who in an effort to make his
financial institution the home of the Clampett millions, takes the
fresh-off-the-farm family under his wing. Most of the early shows revolve around
the impossible adjustments the poor mountain folk must make to city life, and Jed
Clampett's backwoods brand of wisdom always wins out in the end. Despite their
brand-new mansion with its cement pond and indoor plumbing, the Hillbillies stay
true to their rustic roots. Many episodes center around Drysdale's attempts to
keep the Clampetts in good spirits in their big-city setting (thus keeping their
money in his bank). Enrolling Jethro in elementary school, buying Jed a movie
studio, letting Granny open a medical practice and finding Elly May a beau are
just a few of the silly but entertaining storylines.
The Beverly Hillbillies premiered in September, 1962 and ran in prime time
until September, 1971, when CBS cancelled all of its rural programming.
Despite the popularity of The Beverly Hillbillies and its sister shows such as
Green Acres and Mayberry R.F.D., the Madison Avenue bigwigs believed that the
viewers of these programs weren't buying the sponsors' products. In spite of the
network's bucolic ban, The Beverly Hillbillies went on to become one of the most
popular syndicated programs in history and has aired in reruns continuously since
its cancellation.
|